Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
Type
Book
Authors
ISBN 10
1591845777
ISBN 13
9781591845775
Category
Unknown
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Publication Year
2013
Publisher
Pages
240
Description
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like. - from Amzon
Number of Copies
2
